FLAGSTAFF — The workshop “How to Build a Successful Content Strategy” will be held at 11:30 a.m. Tuesday, Feb. 4 at Murdoch Community Center, 203 E Brannen Ave., Flagstaff.
Sponsored by the Small Business Development Center — Coconino; the U.S. Small Business Administration, Coconino Community College, and Mountain Mojo.
Presented by Mariah Zavala – Mountain Mojo Group, the workshop includes in depth discussions on:
- Mission and Vision Statements
- Goal Setting
- Key Performance Indicators
- Personas, Messaging Tone and Cadence
And other important areas every small business needs to develop to have a smart marketing strategy. Viewers benefit from the virtual presentation and will also receive a copy of the workshop material and content strategy templates to use for your business.