The Preventive Search and Rescue (PSAR) program at Grand Canyon National Park is pleased to announce the launch of its innovative HIKE SMART film project aimed at enhancing hiking safety awareness among visitors.
In response to evolving communication trends and the increasing influence of social media, PSAR managers recognized the need to update its messaging approach. With platforms like YouTube and social media shaping public discourse, staff developed an approach to the important PSAR message through an engaging video to effectively convey vital safety messages.