GRAND CANYON, Ariz. – The Preventive Search and Rescue (PSAR) program at Grand Canyon National Park is pleased to announce the launch of its innovative HIKE SMART film project aimed at enhancing hiking safety awareness among visitors.
In response to evolving communication trends and the increasing influence of social media, PSAR managers recognized the need to update its messaging approach. With platforms like YouTube and social media shaping public discourse, staff developed an approach to the important PSAR message through an engaging video to effectively convey vital safety messages.
“We’re thrilled to unveil this film project, which represents a significant step forward in our ongoing efforts to promote hiking safety at Grand Canyon” says PSAR Coordinator, Meghan Smith. “Through engaging storytelling and collaboration with our partners, we’re confident this short film will empower visitors to make informed decisions as they enjoy the park.”
The team identified Harlan Tanney and Sandcast Media as ideal partners for the project. Drawing from their extensive experience in northern Arizona, the team seamlessly integrated their local knowledge and passion for conservation in the project.
The film can now be viewed on the park’s website and YouTube channel. Support for this project was made possible by the Grand Canyon Conservancy.
Courtesy photo.
The new film is now available on YouTube and the park website (NPS).
Grand Canyon National Park, in northern Arizona, encompasses 278 miles (447 km) of the Colorado River and adjacent uplands. Located on the ancestral homeland of 11 Associated Tribes, Grand Canyon is one of the most spectacular examples of erosion anywhere in the world—unmatched in the incomparable vistas it offers visitors on the rim. Grand Canyon National Park is a World Heritage Site. The National Park Service cares for the special places saved by the American people so that all may experience our heritage.