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Economic Collaborative of Northern Arizona (ECoNA) — The Arts: A Cornerstone of Northern Arizona’s Economic Growth

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Good afternoon,

The arts are more than a source of inspiration – they are a vital economic driver for northern Arizona.

We know from data collected by the national Arts & Economic Prosperity 6 (AEP6), the latest economic impact study conducted by Americans for the Arts, that the arts account for more than $85 million in direct economic activity in Flagstaff annually, and another $13.5 million in Sedona.

The arts are one of the top 10 sectors in the region based on employment and our 5-year Strategic Plan calls for community leaders to support the expansion and enhancement of arts and cultural venues and offerings within our communities.

Part of the power of the arts is its relationship to tourism. Studies show that people who travel to a place for art and culture events tend to stay in the area, spending money for dining and accommodations. But the arts also have a profound impact on those who live in the communities, according to the AEP6.

The study notes that more than 80% of Arizona residents believe their local events, venues, or facilities are important pillars within their communities and that they inspire a sense of pride in residents.

We have much to celebrate throughout our region this year:

  • The Flagstaff Symphony Orchestra is celebrating its 75th season in Flagstaff. Although the modern FSO has its formal beginnings in 1950, the organizations roots go back to 1899 and it is the largest and most active preforming arts organization in northern Arizona.
  • Theatrikos, Flagstaff’s community theater, announced this week it has appointed Jeremy Blunt as its Executive Director after an extensive national search. He had previously been the general manager for Theater for a New Audience, an Off-Broadway producer.
  • The Winslow Arts Trust (started by La Posada Hotel owners Allan Affeldt and Tina Mion) is marking 15 years of preserving Fred Harvey structures found along Route 66 and the Santa Fe Railway and supporting the artists who are inspired by these places and their histories.
  • Public art is hitting the streets in Sedona, where four new art installations have been placed on roundabouts to elevate the city as a world-class art destination. Among the newest to be unveiled are a 14-foot roadrunner and sculptures of Julian and Maria Martinez, who were famous potters in the 1900s.

By championing the arts, we’re not just supporting a sector; we’re strengthening the vibrant communities that make northern Arizona a remarkable place to live, work, and visit. Together, let’s continue to support the arts as a cornerstone of our regional economy.

Sincerely,

Gail Jackson

President & CEO

Economic Collaborative of Northern Arizona
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